This is my latest project, an entire corporate identity package for a local start-up company called Apple Tree Lawns. My client came to me with a name and a vision. I wanted the company culture to stand out from the average landscaping companies, but I also wanted it to have an upscale, sophisticated look. I designed the logo with a casual, yet whimsical, script font along with a traditional serif font to complete the sophisticated look. I also designed other marketing material such as business cards, postcards, hats, shirts, and truck & trailer graphics.